KAHLA individual - personality in porcelain

Conformity was yesterday: Now precious porcelain gets its individual touch. The customer gets creative – and converts high-quality commodities into his/her personal pet porcelain. For something special in everybody’s daily live.  

From autumn onwards, the German porcelain producer offers an exclusive alternative to the mass products usually found on the shelves: The concept „KAHLA individual“ combines the high-quality product range with novel and unique possibilities for individualizing. In future, each customer can become a designer for his/her personally chosen KAHLA products. Unique porcelain, as personal as your individual lifestyle! 

At the lifestyle fair “Tendence” in Frankfurt/Main from 24th to 28th August 2007, KAHLA/Thüringen Porzellan GmbH presents its new concept „KAHLA individual“ and all its novelties for individualizing. Market introduction will be in September 2007. The sensuous porcelain products, the idea of individualizing and the competent service of the retailers endeavour to convince the consumers of the KAHLA brand once again.  

„KAHLA is the first producer to combine the trend of individual product design – known from the car or fashion industry for example – with porcelain”, Jutta Burkhart, marketing manager of KAHLA/Thüringen Porzellan GmbH, says. Once again, the traditional company gives proof of its reputation as “innovation leader in the trade”.  

The concept „KAHLA individual“ nicely supplements the award-winning product lines touch!, UPDATE, OPUS and ELIXYR. In future, the customers can allow free rein to their creativity:  

Say it in velvety-softly coated porcelain: Individual fonts, words, figures, drawings and graphics convert the cosy and soft touch! mugs into a personal statement. For a birthday or a wedding or as a personal present for yourself: The cosy world novelty offers a unique haptic experience to each user. Four colours, eight symbols and four fonts, together with most modern laser technology, offer nearly unlimited space for creativity (symbols: Cornelia Müller). 

Playful, charming and a little crazy: The piercing mug from the clever UPDATE collection (design: Barbara Schmidt) has long developed into an eye-catching porcelain classic. Now the star or heart shaped stainless steel pendants can be engraved also with a monogram: With this, each mug is individually upgraded and becomes a personal company of its user – who can also wear the piercing for him/herself … 

Open the scene for a great and glamorous appearance: Sparkling Swarovski crystals refine the porcelain products from the premium KAHLA lines OPUS (design: speziell produktgestaltung) and ELIXYR (design: Barbara Schmidt). Now porcelain becomes a truly personal jewel and the table is the stage. Available in the four exclusive stone colours crystal white, golden yellow, dark red and turquoise blue.  

For selling the „KAHLA individual“ products, KAHLA/Thüringen Porzellan GmbH again trusts in the competent and professional service of retailers and selected department stores. “Of course we support the retail trade with professional sales material like info displays, brochures and sweepstakes“, marketing manager Jutta Burkhart explains. The activities focus on the customer: „We want them to discover their own creativity and to play with it, clearly showing the possibilities for individualizing the four product lines“. 

News from UPDATE

A masterpiece of its own: UPDATE DELUXE (design: Barbara Schmidt) combines a modern, practical and straight design with the ornamented baroque dining culture of past centuries.  

With an ironic wink the clever cup and cover series Update has been expanded by a tureen decorated with a lion"s head, cups with stylized stems, festooned plates and classic salad servers. On the pizza plate the fine decoration offers a historical measuring instrument - an easy way to determine the size of a pizza and to divide a cake into twelve equal parts. 

KAHLA presents digital service center KCC 

From 1st September 2007 onwards, all KAHLA retail partners can make use of the new KAHLA CUSTOMER CENTER (KCC), which offers comfortable information and ordering functions to the retailers night and day and which will be presented for the first time at the “Tendence” fair.  

The core function KCC offers to the retailers is the possibility to place orders quickly and transparently and to get reliable information concerning all products, prices, delivery terms and availability. At the fair, all retail customers of KAHLA will receive their personal access data and an information brochure. Furthermore, the KAHLA area sales managers will give a personal introduction into the new online service centre.  

With the electronic ordering procedure, the time needed for placing an order and compiling a range of offers is now noticeably reduced for both the customer and KAHLA, and mislead communication or little misinterpretations are minimised. Features include the possibility to place draft orders first which can be changed as often as needed until the final ordering step. This enables a collection of products which can then be optimised flexibly and individually in KCC’s order survey. All product lines can be selected comfortably with a mouse click – time-consuming writing and phoning is not needed any more. 

With the retailers using the KCC extensively, the service level can be enhanced by quickly noting and realising individual customer wishes and requirements. Retailers can reach KCC easily via the internet, following the motto: log-on the internet, order products, receive products.  

Additionally, KAHLA will now be available for the retailers on the German market via „Invenido – the online trading place of brand products“ (www.invenido.com).

www.kahlaporzellan.com